Microsoft in 2004: Shaping a New Image
|
|
ICMR HOME | Case Studies Collection
To download Microsoft in 2004: Shaping a New Image case study
(Case Code: BSTA113) click on the button below, and select the case from the list of available cases:
OR
Buy With PayPal
|
» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
BSTA113 |
Electronic Format: Rs.
300;
Courier (within India):Rs. 25 Extra
Themes- |
| Case Length |
: |
08 Pages |
| Period |
: |
1998 - 2004 |
| Organization |
: |
Wal-Mart |
| Pub Date |
: |
2005 |
| Teaching Note |
: |
Not Available |
| Countries
|
: |
USA |
| Industry |
: |
Software |
Abstract:
|
Microsoft, the world's largest software company''s culture is going through a major cultural shift. The old culture propagated by the founder Bill Gates, focused on being aggressive and competitive, in line with Microsoft's image as a start-up. Steve Ballmer, Microsoft's new CEO (Chief Executive Officer) realises that Microsoft's culture has to adjust to its status of industry leader. Ballmer has been empowering the lower level employees while abandoning the attitude of winning at any cost. He is asking employees to be open and respectful, less secretive, less mysterious and more communicative, towards people and organisations outside, to improve the company's image. The case discusses Steve Ballmer's initiatives to change Microsoft's image.
|
|
Contents:
Keywords:
Microsoft, Bill Gates, Steve Ballmer, Microsoft's reorganisation, Microsoft's business segments, New culture at Microsoft, Microsoft's mission, Gates' trustworthy computing initiative, The Client segment, Server and Tools, The Information Worker, Microsoft Business Solutions, MSN (Microsoft Network), Mobile and Embedded services, Home and Entertainment
Microsoft in 2004: Shaping a New Image
- Next Page>>
|
|
